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Strategy and Implementation Summary
What is your universal line of attack to make your business a winner and how will you go about this?
Comic Book Store Marketing Strategy
What are the definite ways you are going to employ in order to promote your Comic Book Store business to your existing and impending clients. You can moreover add the expenses involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can target your customers better. For example if you are using Pay Per Click as a structure to target Comic Book Store clients you might employ long tail keyword search phrases rather than short generic words. This should lessen your PPC expenditure as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Comic Book Store Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the word out about your services and products to your would-be clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competitors that you can exploit to your benefit? Are you capable of keeping your expenses lower than your rivalry so that you are at all times the cheapest? Do you have a first-class locality? Are you the pioneer or the only one to supply a product or service? Are you able to stay ahead of the competition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to contemplate long and hard where your business is going to position itself. You can pay a visit to this website and get more information about putting your Comic Book Store business online.
Sales Strategy
How are you going to acquire sales for your Comic Book Store business in the first place and how are you going to grow or preserve sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your potential clients and know the answers to likely questions they will ask you. How are you going to encourage a connection with your customers to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Comic Book Store business proposal to assist you.
Management Summary
Management Team
Who are the main protagonists in your company?
Comic Book Store Organizational Structure
What is the structure of your business - who is in charge of each division inside your organization?
Personnel Plan
This should be a record of everyone in your company, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not.
Comic Book Store Financial Plan
Will you bring in all your own funding or will it be a mixture of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Comic Book Store Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Comic Book Store Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Comic Book Store Cash Flow
You ought to have charts and tables to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should contain all your central information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Comic Book Store Business?
Comic Book Store Business Plan Page 1 | Comic Book Store Business Plan Page 2
Useful Comic Book Store Resources
Comic Book Store Marketing Plan | Comic Book Store Equipment | Comic Book Store Online
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