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Strategy and Implementation Summary
What is your universal line of attack to make your business a winner and how will you accomplish this?
Community Radio Station Marketing Strategy
What are the concrete methods you are going to draw on in order to market your Community Radio Station business to your present and potential patrons. You can furthermore add the overheads involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can target your patrons better. For instance if you are using PPC as a structure to target Community Radio Station customers you could draw on long tail keyword search phrases considerably than succinct generic words. This should shrink your Pay Per Click expenses as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Community Radio Station Pricing Strategy
What policy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the sound out as regards your products and services to your would-be patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivals that you can exploit to your benefit? Are you capable of keeping your outlay lower than your opposition so that you are constantly the cheapest? Do you have a prime place? Are you the originator or the only one to provide a product or service? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to consider long and hard where your company is going to position itself. You can go and see this website and get more info concerning putting your Community Radio Station business online.
Sales Strategy
How are you going to pick up sales for your Community Radio Station business in the first place and how are you going to grow or maintain sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to make a rapport with your clients to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Community Radio Station business proposal to assist you.
Management Summary
Management Team
Who are the focal players in your business?
Community Radio Station Organizational Structure
What is the hierarchy of your company - who is in charge of every department inside your company?
Personnel Plan
This should be a roll of each person in your company, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to change in the future or not.
Community Radio Station Financial Plan
Will you bring in all your own funding or will it be a fusion of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Community Radio Station Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Community Radio Station Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Community Radio Station Cash Flow
You should have tables and charts to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should embrace all your vital info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Community Radio Station Business?
Community Radio Station Business Plan Page 1 | Community Radio Station Business Plan Page 2
Useful Community Radio Station Resources
Community Radio Station Marketing Plan | Community Radio Station Equipment | Community Radio Station Online
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