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Strategy and Implementation Summary
What is your universal line of attack to make your business a success and how will you attain this?
Complementary Therapy Agency Marketing Strategy
What are the tangible methods you are going to employ in order to market your Complementary Therapy Agency business to your existing and would-be clients. You can in addition add the expenses involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can seek out your customers better. For instance if you are using Pay Per Click as a means to go for Complementary Therapy Agency clients you may well use long tail keyword search phrases rather than succinct generic words. This ought to reduce your Pay Per Click expenses as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Complementary Therapy Agency Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out as regards your products and services to your possible customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competitors that you can exploit to your advantage? Are you able to keep your outlay lower than your competitors so that you are continually the cheapest? Do you have a superior location? Are you the first or the only one to provide a service or product? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to reason long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information as regards putting your Complementary Therapy Agency business online.
Sales Strategy
How are you going to generate sales for your Complementary Therapy Agency business in the first place and how are you going to build up or uphold sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your prospective customers and know the answers to likely questions they will ask you. How are you going to build a rapport with your patrons to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Complementary Therapy Agency business proposal to assist you.
Management Summary
Management Team
Who are the central players in your business?
Complementary Therapy Agency Organizational Structure
What is the hierarchy of your business - who is the manager of each department within your organization?
Personnel Plan
This should be a roll of each person in your business, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to change in the future or not.
Complementary Therapy Agency Financial Plan
Will you deliver all your own funding or will it be a mix of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Complementary Therapy Agency Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Complementary Therapy Agency Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Complementary Therapy Agency Cash Flow
You should have charts and tables to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should add in all your chief info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Complementary Therapy Agency Business?
Complementary Therapy Agency Business Plan Page 1 | Complementary Therapy Agency Business Plan Page 2
Useful Complementary Therapy Agency Resources
Complementary Therapy Agency Marketing Plan | Complementary Therapy Agency Equipment | Complementary Therapy Agency Online
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