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Strategy and Implementation SummaryWhat is your general stratagem to make your business a success and how will you accomplish this? Construction Marketing StrategyWhat are the genuine methods you are going to exercise in order to promote your Construction business to your present and prospective customers. You can also add the costs involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can target your clients better. For example if you are using Pay Per Click as a strategy to target Construction clients you may well employ long tail keyword search phrases considerably than succinct generic words. This should shrink your PPC overheads as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy. Construction Pricing StrategyWhat stratagem did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing? Check out this article on pricing up your products Promotion StrategyWhat promotion strategies are you going to put into practice to get the sound out concerning your products and services to your likely clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products? Business Competitive EdgeDo you have some benefits above your competition that you can exploit to your advantage? Are you capable of keeping your overheads lower than your competition so that you are at all times the cheapest? Do you have a first-rate place? Are you the original or the only one to provide a product or service? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence? Web StrategyAre you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to reason long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info on the subject of putting your Construction business online. Sales StrategyHow are you going to acquire sales for your Construction business in the first place and how are you going to boost or maintain sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your possible patrons and know the answers to likely questions they will ask you. How are you going to build a relationship with your clients to get future sales from them? How are you going to check your sales? Do you want to increase your sales? Formulating a good business proposal will increase your chances of getting a sale. Use this sample Construction business proposal to assist you. Management SummaryManagement TeamWho are the central protagonists in your company? Construction Organizational StructureWhat is the structure of your business - who is the manager of each division inside your company? Personnel PlanThis should be a listing of everyone in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to change in the future or not. Construction Financial PlanWill you contribute all your own funding or will it be a mixture of your money, bank loans, or angel investors? Do you need help in writing your financial plan? Construction Break Even AnalysisHow long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples. Construction Profit and LossYou can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you. Construction Cash FlowYou should have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet. AppendixThis ought to take account of all your chief information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors. Exit StrategyHow exactly are you going to sell your Construction Business?
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