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Strategy and Implementation Summary
What is your universal strategy to make your business a success and how will you realize this?
Construction Company Marketing Strategy
What are the concrete ways you are going to use in order to promote your Construction Company business to your present and possible clients. You can in addition add the outlay involved in doing this and strategies involved in lowering your marketing expenditure and how your marketing strategy can seek out your clients better. For example if you are using PPC as a means to target Construction Company customers you may employ long tail keyword search phrases significantly than succinct generic words. This should lower your PPC outlay as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Construction Company Pricing Strategy
What strategy did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the word out as regards your products and services to your potential patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivalry that you can exploit to your advantage? Are you capable of keeping your outlay lower than your rivalry so that you are continually the cheapest? Do you have a superior position? Are you the pioneer or the only one to supply a service or product? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can pay a visit to this website and get more information concerning putting your Construction Company business online.
Sales Strategy
How are you going to pick up sales for your Construction Company business in the first place and how are you going to boost or uphold sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your budding customers and know the answers to likely questions they will ask you. How are you going to put together a relationship with your clients to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Construction Company business proposal to assist you.
Management Summary
Management Team
Who are the central players in your company?
Construction Company Organizational Structure
What is the structure of your business - who is in charge of each division in your company?
Personnel Plan
This ought to be a list of every person in your business, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to change in the future or not.
Construction Company Financial Plan
Will you provide all your own funding or will it be an assortment of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Construction Company Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Construction Company Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Construction Company Cash Flow
You ought to have charts and tables to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should consist of all your crucial info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Construction Company Business?
Construction Company Business Plan Page 1 | Construction Company Business Plan Page 2
Useful Construction Company Resources
Construction Company Marketing Plan | Construction Company Equipment | Construction Company Online
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