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Strategy and Implementation Summary
What is your common line of attack to make your business a winner and how will you attain this?
Consultant Marketing Strategy
What are the real methods you are going to use in order to promote your Consultant business to your present and impending clients. You can what's more add the costs involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can seek out your customers better. For example if you are using PPC as a procedure to go for Consultant clients you possibly will employ long tail keyword search phrases significantly than short generic words. This ought to decrease your Pay Per Click outlay as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Consultant Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the sound out as regards your services and products to your likely patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competition that you can exploit to your advantage? Are you capable of keeping your outlay lower than your rivalry so that you are continuously the cheapest? Do you have a first-rate place? Are you the first or the only one to provide a product or service? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to contemplate long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information as regards putting your Consultant business online.
Sales Strategy
How are you going to acquire sales for your Consultant business in the first place and how are you going to grow or sustain sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your potential customers and know the answers to likely questions they will ask you. How are you going to build up a relationship with your clients to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Consultant business proposal to assist you.
Management Summary
Management Team
Who are the focal protagonists in your company?
Consultant Organizational Structure
What is the structure of your company - who is the manager of every department within your company?
Personnel Plan
This ought to be a record of every person in your business, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to change in the future or not.
Consultant Financial Plan
Will you deliver all your own funding or will it be an assortment of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Consultant Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Consultant Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Consultant Cash Flow
You ought to have tables and charts to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to bring in all your fundamental information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Consultant Business?
Consultant Business Plan Page 1 | Consultant Business Plan Page 2
Useful Consultant Resources
Consultant Marketing Plan | Consultant Equipment | Consultant Online
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