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Strategy and Implementation Summary
What is your common line of attack to make your business a success and how will you attain this?
Consulting Marketing Strategy
What are the genuine methods you are going to exercise in order to promote your Consulting business to your existing and probable customers. You can what's more add the expenditure involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can seek out your customers better. For example if you are using PPC as a approach to go for Consulting clients you possibly will employ long tail keyword search phrases rather than short generic words. This ought to diminish your Pay Per Click expenses as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Consulting Pricing Strategy
What policy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the word out as regards your services and products to your potential customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivals that you can exploit to your advantage? Are you capable of keeping your overheads lower than your competitors so that you are at all times the cheapest? Do you have a first-rate site? Are you the first or the only one to supply a product or service? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to consider long and hard where your business is going to position itself. You can pay a quick visit to this website and get more info concerning putting your Consulting business online.
Sales Strategy
How are you going to generate sales for your Consulting business in the first place and how are you going to build up or maintain sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your possible patrons and know the answers to likely questions they will ask you. How are you going to construct a connection with your customers to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Consulting business proposal to assist you.
Management Summary
Management Team
Who are the main protagonists in your company?
Consulting Organizational Structure
What is the hierarchy of your company - who is the manager of every division in your business?
Personnel Plan
This ought to be a list of each person in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to change in the future or not.
Consulting Financial Plan
Will you supply all your own funding or will it be a blend of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Consulting Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Consulting Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Consulting Cash Flow
You ought to have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should embrace all your fundamental info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Consulting Business?
Consulting Business Plan Page 1 | Consulting Business Plan Page 2
Useful Consulting Resources
Consulting Marketing Plan | Consulting Equipment | Consulting Online
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