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Strategy and Implementation Summary
What is your common approach to make your business a winner and how will you go about this?
Contact Centre Marketing Strategy
What are the actual methods you are going to draw on in order to market your Contact Centre business to your existing and prospective customers. You can furthermore add the expenses involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can seek out your clients better. For instance if you are using PPC as a procedure to go for Contact Centre customers you may draw on long tail keyword search phrases considerably than short generic words. This ought to bring down your Pay Per Click expenses as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Contact Centre Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out about your services and products to your possible patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivals that you can exploit to your gain? Are you able to keep your expenditure lower than your rivalry so that you are constantly the cheapest? Do you have a first-class site? Are you the first or the only one to supply a service or product? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to consider long and hard where your company is going to position itself. You can pay a visit to this website and get more information regarding putting your Contact Centre business online.
Sales Strategy
How are you going to pick up sales for your Contact Centre business in the first place and how are you going to increase or maintain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your possible clients and know the answers to likely questions they will ask you. How are you going to put together an affiliation with your customers to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Contact Centre business proposal to assist you.
Management Summary
Management Team
Who are the major protagonists in your business?
Contact Centre Organizational Structure
What is the hierarchy of your company - who is the manager of each department in your organization?
Personnel Plan
This should be a roll of each person in your company, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to alter in the future or not.
Contact Centre Financial Plan
Will you bring in all your own funding or will it be a blend of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Contact Centre Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Contact Centre Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Contact Centre Cash Flow
You ought to have tables and charts to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should embrace all your vital info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Contact Centre Business?
Contact Centre Business Plan Page 1 | Contact Centre Business Plan Page 2
Useful Contact Centre Resources
Contact Centre Marketing Plan | Contact Centre Equipment | Contact Centre Online
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