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Strategy and Implementation Summary
What is your common line of attack to make your business a success and how will you achieve this?
Container Store Marketing Strategy
What are the authentic ways you are going to employ in order to market your Container Store business to your existing and likely patrons. You can moreover add the expenditure involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can target your patrons better. For example if you are using PPC as a method to go for Container Store customers you may draw on long tail keyword search phrases preferably than succinct generic words. This should reduce your Pay Per Click overheads as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Container Store Pricing Strategy
What stratagem did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the word out regarding your products and services to your likely patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivals that you can exploit to your gain? Are you capable of keeping your costs lower than your opposition so that you are continuously the cheapest? Do you have a superior locality? Are you the originator or the only one to supply a service or product? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to consider long and hard where your company is going to position itself. You can pay a visit to this website and get more information regarding putting your Container Store business online.
Sales Strategy
How are you going to get sales for your Container Store business in the first place and how are you going to increase or maintain sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your likely patrons and know the answers to likely questions they will ask you. How are you going to shape a rapport with your patrons to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Container Store business proposal to assist you.
Management Summary
Management Team
Who are the foremost protagonists in your business?
Container Store Organizational Structure
What is the hierarchy of your company - who is the manager of every division in your company?
Personnel Plan
This ought to be a roll of each person in your business, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to change in the future or not.
Container Store Financial Plan
Will you provide all your own funding or will it be a fusion of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Container Store Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Container Store Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Container Store Cash Flow
You ought to have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should contain all your essential info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Container Store Business?
Container Store Business Plan Page 1 | Container Store Business Plan Page 2
Useful Container Store Resources
Container Store Marketing Plan | Container Store Equipment | Container Store Online
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