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Strategy and Implementation Summary
What is your general line of attack to make your business a winner and how will you complete this?
Continuing Care Retirement Community Marketing Strategy
What are the concrete ways you are going to exercise in order to market your Continuing Care Retirement Community business to your present and likely clients. You can furthermore add the outlay involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your clients better. For example if you are using Pay Per Click as a method to target Continuing Care Retirement Community clients you possibly will use long tail keyword search phrases significantly than short generic words. This should shrink your Pay Per Click overheads as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Continuing Care Retirement Community Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the sound out concerning your products and services to your likely patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competitors that you can exploit to your advantage? Are you able to keep your expenditure lower than your competition so that you are continually the cheapest? Do you have a prime locality? Are you the first or the only one to provide a service or product? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to consider long and hard where your company is going to position itself. You can visit this website and get more information concerning putting your Continuing Care Retirement Community business online.
Sales Strategy
How are you going to pick up sales for your Continuing Care Retirement Community business in the first place and how are you going to grow or preserve sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your potential patrons and know the answers to likely questions they will ask you. How are you going to develop an association with your patrons to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Continuing Care Retirement Community business proposal to assist you.
Management Summary
Management Team
Who are the central protagonists in your company?
Continuing Care Retirement Community Organizational Structure
What is the structure of your business - who is the manager of every division inside your company?
Personnel Plan
This should be a listing of everyone in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to change in the future or not.
Continuing Care Retirement Community Financial Plan
Will you bring in all your own funding or will it be an assortment of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Continuing Care Retirement Community Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Continuing Care Retirement Community Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Continuing Care Retirement Community Cash Flow
You should have tables and charts to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should contain all your necessary information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Continuing Care Retirement Community Business?
Continuing Care Retirement Community Business Plan Page 1 | Continuing Care Retirement Community Business Plan Page 2
Useful Continuing Care Retirement Community Resources
Continuing Care Retirement Community Marketing Plan | Continuing Care Retirement Community Equipment | Continuing Care Retirement Community Online
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