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Strategy and Implementation Summary
What is your general approach to make your business a success and how will you accomplish this?
Contract Caterer Marketing Strategy
What are the real methods you are going to employ in order to market your Contract Caterer business to your existing and possible customers. You can as well add the costs involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can seek out your customers better. For example if you are using Pay Per Click as a procedure to target Contract Caterer customers you possibly will use long tail keyword search phrases to a certain extent than succinct generic words. This ought to lessen your PPC expenditure as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Contract Caterer Pricing Strategy
What stratagem did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the word out regarding your products and services to your potential customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your opposition that you can exploit to your advantage? Are you capable of keeping your costs lower than your rivalry so that you are continually the cheapest? Do you have a superior place? Are you the pioneer or the only one to provide a service or product? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to contemplate long and hard where your business is going to position itself. You can visit this website and get more info regarding putting your Contract Caterer business online.
Sales Strategy
How are you going to generate sales for your Contract Caterer business in the first place and how are you going to intensify or maintain sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your likely clients and know the answers to likely questions they will ask you. How are you going to construct a relationship with your clients to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Contract Caterer business proposal to assist you.
Management Summary
Management Team
Who are the focal players in your company?
Contract Caterer Organizational Structure
What is the structure of your business - who is the manager of each division inside your business?
Personnel Plan
This should be a roll of every person in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to alter in the future or not.
Contract Caterer Financial Plan
Will you deliver all your own funding or will it be a mixture of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Contract Caterer Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Contract Caterer Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Contract Caterer Cash Flow
You ought to have charts and tables to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to embrace all your necessary information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Contract Caterer Business?
Contract Caterer Business Plan Page 1 | Contract Caterer Business Plan Page 2
Useful Contract Caterer Resources
Contract Caterer Marketing Plan | Contract Caterer Equipment | Contract Caterer Online
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