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Strategy and Implementation Summary
What is your universal line of attack to make your business a success and how will you accomplish this?
Convalescent Home Marketing Strategy
What are the definite methods you are going to draw on in order to promote your Convalescent Home business to your present and prospective customers. You can also add the expenses involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can seek out your clients better. For instance if you are using Pay Per Click as a method to go for Convalescent Home customers you might draw on long tail keyword search phrases significantly than succinct generic words. This ought to lower your Pay Per Click overheads as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Convalescent Home Pricing Strategy
What line of attack did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the sound out about your services and products to your potential customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competitors that you can exploit to your benefit? Are you capable of keeping your expenditure lower than your rivalry so that you are constantly the cheapest? Do you have a premier place? Are you the originator or the only one to supply a product or service? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to deliberate long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information concerning putting your Convalescent Home business online.
Sales Strategy
How are you going to pick up sales for your Convalescent Home business in the first place and how are you going to intensify or sustain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to make an affiliation with your clients to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Convalescent Home business proposal to assist you.
Management Summary
Management Team
Who are the most important players in your business?
Convalescent Home Organizational Structure
What is the hierarchy of your company - who is in charge of every division within your business?
Personnel Plan
This should be a directory of every person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to change in the future or not.
Convalescent Home Financial Plan
Will you provide all your own funding or will it be a combination of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Convalescent Home Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Convalescent Home Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Convalescent Home Cash Flow
You should have charts and tables to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to take account of all your important info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Convalescent Home Business?
Convalescent Home Business Plan Page 1 | Convalescent Home Business Plan Page 2
Useful Convalescent Home Resources
Convalescent Home Marketing Plan | Convalescent Home Equipment | Convalescent Home Online
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