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Strategy and Implementation Summary
What is your general approach to make your business a success and how will you realize this?
Convenience Store Marketing Strategy
What are the real methods you are going to use in order to market your Convenience Store business to your present and prospective patrons. You can also add the expenditure involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can seek out your customers better. For example if you are using PPC as a procedure to target Convenience Store clients you may use long tail keyword search phrases preferably than succinct generic words. This ought to diminish your PPC expenses as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Convenience Store Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the sound out regarding your services and products to your potential customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competitors that you can exploit to your benefit? Are you capable of keeping your overheads lower than your rivalry so that you are continuously the cheapest? Do you have a premier place? Are you the first or the only one to supply a service or product? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to contemplate long and hard where your company is going to position itself. You can go and see this website and get more info about putting your Convenience Store business online.
Sales Strategy
How are you going to pick up sales for your Convenience Store business in the first place and how are you going to build up or preserve sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your budding patrons and know the answers to likely questions they will ask you. How are you going to develop a connection with your clients to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Convenience Store business proposal to assist you.
Management Summary
Management Team
Who are the major players in your company?
Convenience Store Organizational Structure
What is the hierarchy of your company - who is in charge of each department within your organization?
Personnel Plan
This should be a register of every person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to change in the future or not.
Convenience Store Financial Plan
Will you supply all your own funding or will it be an assortment of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Convenience Store Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Convenience Store Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Convenience Store Cash Flow
You ought to have charts and tables to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should contain all your central information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Convenience Store Business?
Convenience Store Business Plan Page 1 | Convenience Store Business Plan Page 2
Useful Convenience Store Resources
Convenience Store Marketing Plan | Convenience Store Equipment | Convenience Store Online
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