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Strategy and Implementation Summary
What is your universal approach to make your business a winner and how will you accomplish this?
Cook Store Marketing Strategy
What are the tangible ways you are going to draw on in order to promote your Cook Store business to your present and would-be clients. You can also add the overheads involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can seek out your customers better. For example if you are using Pay Per Click as a technique to target Cook Store clients you might draw on long tail keyword search phrases considerably than succinct generic words. This should shrink your Pay Per Click expenses as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Cook Store Pricing Strategy
What stratagem did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out as regards your services and products to your potential customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivalry that you can exploit to your benefit? Are you able to keep your overheads lower than your competitors so that you are constantly the cheapest? Do you have a superior location? Are you the pioneer or the only one to supply a product or service? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to reason long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information on the subject of putting your Cook Store business online.
Sales Strategy
How are you going to generate sales for your Cook Store business in the first place and how are you going to build up or uphold sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your prospective customers and know the answers to likely questions they will ask you. How are you going to put together a bond with your patrons to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Cook Store business proposal to assist you.
Management Summary
Management Team
Who are the key players in your business?
Cook Store Organizational Structure
What is the structure of your business - who is in charge of every department in your company?
Personnel Plan
This should be a record of each person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to alter in the future or not.
Cook Store Financial Plan
Will you contribute all your own funding or will it be an assortment of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Cook Store Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Cook Store Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Cook Store Cash Flow
You ought to have charts and tables to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should involve all your critical information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Cook Store Business?
Cook Store Business Plan Page 1 | Cook Store Business Plan Page 2
Useful Cook Store Resources
Cook Store Marketing Plan | Cook Store Equipment | Cook Store Online
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