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Strategy and Implementation Summary
What is your general strategy to make your business a winner and how will you achieve this?
Cookery School Marketing Strategy
What are the genuine methods you are going to exercise in order to promote your Cookery School business to your present and impending clients. You can as well add the expenses involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can seek out your clients better. For instance if you are using Pay Per Click as a means to go for Cookery School customers you may well employ long tail keyword search phrases preferably than short generic words. This should lower your PPC outlay as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Cookery School Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the word out as regards your services and products to your would-be clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competition that you can exploit to your benefit? Are you capable of keeping your overheads lower than your rivalry so that you are continuously the cheapest? Do you have a superior locality? Are you the originator or the only one to provide a product or service? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to consider long and hard where your company is going to position itself. You can go and see this website and get more information on the subject of putting your Cookery School business online.
Sales Strategy
How are you going to acquire sales for your Cookery School business in the first place and how are you going to build up or uphold sales as time goes on? How much is every sale going to cost you? Make definite you know what questions to ask of your possible clients and know the answers to likely questions they will ask you. How are you going to develop an affiliation with your customers to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Cookery School business proposal to assist you.
Management Summary
Management Team
Who are the key protagonists in your company?
Cookery School Organizational Structure
What is the structure of your company - who is the manager of each department within your company?
Personnel Plan
This ought to be a register of each person in your company, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to alter in the future or not.
Cookery School Financial Plan
Will you contribute all your own funding or will it be a mix of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Cookery School Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Cookery School Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Cookery School Cash Flow
You ought to have tables and charts to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should embrace all your key information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Cookery School Business?
Cookery School Business Plan Page 1 | Cookery School Business Plan Page 2
Useful Cookery School Resources
Cookery School Marketing Plan | Cookery School Equipment | Cookery School Online
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