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Strategy and Implementation Summary
What is your universal line of attack to make your business a success and how will you attain this?
Corporate Event Marketing Strategy
What are the concrete methods you are going to draw on in order to market your Corporate Event business to your present and likely customers. You can furthermore add the outlay involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can target your clients better. For example if you are using Pay Per Click as a procedure to target Corporate Event customers you may perhaps employ long tail keyword search phrases to a certain extent than succinct generic words. This should lessen your Pay Per Click expenditure as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Corporate Event Pricing Strategy
What strategy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the word out about your services and products to your likely customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competition that you can exploit to your gain? Are you able to keep your expenditure lower than your rivals so that you are at all times the cheapest? Do you have a superlative location? Are you the original or the only one to supply a service or product? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to reason long and hard where your business is going to position itself. You can visit this website and get more information concerning putting your Corporate Event business online.
Sales Strategy
How are you going to generate sales for your Corporate Event business in the first place and how are you going to intensify or maintain sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your prospective customers and know the answers to likely questions they will ask you. How are you going to create a bond with your customers to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Corporate Event business proposal to assist you.
Management Summary
Management Team
Who are the chief protagonists in your business?
Corporate Event Organizational Structure
What is the structure of your company - who is in charge of each division in your company?
Personnel Plan
This should be a list of each person in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to alter in the future or not.
Corporate Event Financial Plan
Will you bring in all your own funding or will it be a fusion of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Corporate Event Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Corporate Event Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Corporate Event Cash Flow
You should have tables and charts to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should consist of all your vital information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Corporate Event Business?
Corporate Event Business Plan Page 1 | Corporate Event Business Plan Page 2
Useful Corporate Event Resources
Corporate Event Marketing Plan | Corporate Event Equipment | Corporate Event Online
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