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Strategy and Implementation Summary
What is your universal strategy to make your business a winner and how will you accomplish this?
Corporate Event Planner Marketing Strategy
What are the genuine ways you are going to employ in order to promote your Corporate Event Planner business to your existing and impending customers. You can in addition add the overheads involved in doing this and strategies involved in lowering your marketing expenditure and how your marketing strategy can target your customers better. For instance if you are using Pay Per Click as a means to go for Corporate Event Planner customers you could employ long tail keyword search phrases considerably than short generic words. This ought to condense your PPC expenses as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Corporate Event Planner Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the word out concerning your services and products to your possible clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivals that you can exploit to your advantage? Are you able to keep your costs lower than your rivals so that you are continuously the cheapest? Do you have a first-rate locality? Are you the originator or the only one to provide a product or service? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to reason long and hard where your business is going to position itself. You can pay a quick visit to this website and get more info as regards putting your Corporate Event Planner business online.
Sales Strategy
How are you going to acquire sales for your Corporate Event Planner business in the first place and how are you going to expand or sustain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your prospective patrons and know the answers to likely questions they will ask you. How are you going to make an association with your customers to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Corporate Event Planner business proposal to assist you.
Management Summary
Management Team
Who are the main protagonists in your business?
Corporate Event Planner Organizational Structure
What is the structure of your company - who is the manager of each division inside your organization?
Personnel Plan
This should be a directory of each person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to alter in the future or not.
Corporate Event Planner Financial Plan
Will you bring in all your own funding or will it be a blend of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Corporate Event Planner Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Corporate Event Planner Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Corporate Event Planner Cash Flow
You should have tables and charts to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should comprise all your central info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Corporate Event Planner Business?
Corporate Event Planner Business Plan Page 1 | Corporate Event Planner Business Plan Page 2
Useful Corporate Event Planner Resources
Corporate Event Planner Marketing Plan | Corporate Event Planner Equipment | Corporate Event Planner Online
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