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Strategy and Implementation Summary
What is your common approach to make your business a winner and how will you complete this?
Cosmetics and Body Care Shop Marketing Strategy
What are the concrete ways you are going to exercise in order to market your Cosmetics and Body Care Shop business to your existing and probable clients. You can in addition add the costs involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can target your patrons better. For instance if you are using Pay Per Click as a approach to target Cosmetics and Body Care Shop customers you may perhaps employ long tail keyword search phrases to a certain extent than succinct generic words. This should trim down your PPC costs as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Cosmetics and Body Care Shop Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the word out about your products and services to your possible patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competitors that you can exploit to your advantage? Are you able to keep your costs lower than your competitors so that you are at all times the cheapest? Do you have a superlative locality? Are you the original or the only one to provide a service or product? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to contemplate long and hard where your business is going to position itself. You can pay a visit to this website and get more information regarding putting your Cosmetics and Body Care Shop business online.
Sales Strategy
How are you going to pick up sales for your Cosmetics and Body Care Shop business in the first place and how are you going to boost or sustain sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your likely patrons and know the answers to likely questions they will ask you. How are you going to build up a relationship with your clients to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Cosmetics and Body Care Shop business proposal to assist you.
Management Summary
Management Team
Who are the foremost protagonists in your company?
Cosmetics and Body Care Shop Organizational Structure
What is the structure of your company - who is in charge of each department inside your organization?
Personnel Plan
This should be a record of everyone in your company, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to alter in the future or not.
Cosmetics and Body Care Shop Financial Plan
Will you contribute all your own funding or will it be a mixture of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Cosmetics and Body Care Shop Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Cosmetics and Body Care Shop Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Cosmetics and Body Care Shop Cash Flow
You should have tables and charts to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should bring in all your chief information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Cosmetics and Body Care Shop Business?
Cosmetics and Body Care Shop Business Plan Page 1 | Cosmetics and Body Care Shop Business Plan Page 2
Useful Cosmetics and Body Care Shop Resources
Cosmetics and Body Care Shop Marketing Plan | Cosmetics and Body Care Shop Equipment | Cosmetics and Body Care Shop Online
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