 |
 |
|
|
 |
Strategy and Implementation Summary
What is your general strategy to make your business a success and how will you attain this?
Cosmetics Store Marketing Strategy
What are the definite ways you are going to use in order to market your Cosmetics Store business to your present and impending customers. You can furthermore add the overheads involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can seek out your clients better. For instance if you are using Pay Per Click as a means to target Cosmetics Store patrons you may perhaps draw on long tail keyword search phrases to a certain extent than short generic words. This ought to drive down your Pay Per Click overheads as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Cosmetics Store Pricing Strategy
What line of attack did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the word out regarding your services and products to your would-be patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivalry that you can exploit to your gain? Are you capable of keeping your expenses lower than your rivalry so that you are continuously the cheapest? Do you have a superlative location? Are you the pioneer or the only one to supply a product or service? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to think long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information about putting your Cosmetics Store business online.
Sales Strategy
How are you going to generate sales for your Cosmetics Store business in the first place and how are you going to boost or maintain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your likely customers and know the answers to likely questions they will ask you. How are you going to make an association with your patrons to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Cosmetics Store business proposal to assist you.
Management Summary
Management Team
Who are the focal players in your business?
Cosmetics Store Organizational Structure
What is the structure of your business - who is the manager of each division in your company?
Personnel Plan
This should be a roll of every person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to change in the future or not.
Cosmetics Store Financial Plan
Will you supply all your own funding or will it be a mix of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Cosmetics Store Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Cosmetics Store Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Cosmetics Store Cash Flow
You should have charts and tables to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should consist of all your necessary information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Cosmetics Store Business?
Cosmetics Store Business Plan Page 1 | Cosmetics Store Business Plan Page 2
Useful Cosmetics Store Resources
Cosmetics Store Marketing Plan | Cosmetics Store Equipment | Cosmetics Store Online
Find a different business plan...