 |
 |
|
|
 |
Strategy and Implementation Summary
What is your common strategy to make your business a winner and how will you attain this?
Counselling Marketing Strategy
What are the real ways you are going to use in order to market your Counselling business to your present and would-be customers. You can furthermore add the overheads involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can target your clients better. For instance if you are using Pay Per Click as a way to target Counselling customers you might use long tail keyword search phrases preferably than short generic words. This ought to drive down your PPC expenditure as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Counselling Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the word out as regards your services and products to your possible patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competitors that you can exploit to your advantage? Are you able to keep your expenditure lower than your opposition so that you are at all times the cheapest? Do you have a prime locality? Are you the pioneer or the only one to provide a service or product? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to consider long and hard where your business is going to position itself. You can visit this website and get more info regarding putting your Counselling business online.
Sales Strategy
How are you going to get sales for your Counselling business in the first place and how are you going to boost or maintain sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your possible clients and know the answers to likely questions they will ask you. How are you going to make a bond with your customers to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Counselling business proposal to assist you.
Management Summary
Management Team
Who are the most important players in your business?
Counselling Organizational Structure
What is the hierarchy of your business - who is the manager of every department inside your organization?
Personnel Plan
This ought to be a list of everyone in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to change in the future or not.
Counselling Financial Plan
Will you deliver all your own funding or will it be a mixture of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Counselling Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Counselling Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Counselling Cash Flow
You should have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should consist of all your important info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Counselling Business?
Counselling Business Plan Page 1 | Counselling Business Plan Page 2
Useful Counselling Resources
Counselling Marketing Plan | Counselling Equipment | Counselling Online
Find a different business plan...