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Strategy and Implementation Summary
What is your common approach to make your business a success and how will you attain this?
Country Club Marketing Strategy
What are the definite methods you are going to draw on in order to market your Country Club business to your existing and possible customers. You can in addition add the expenses involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can target your clients better. For instance if you are using PPC as a approach to go for Country Club customers you could use long tail keyword search phrases significantly than succinct generic words. This should decrease your Pay Per Click overheads as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Country Club Pricing Strategy
What stratagem did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the word out about your products and services to your possible patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivalry that you can exploit to your advantage? Are you able to keep your costs lower than your competitors so that you are at all times the cheapest? Do you have a prime site? Are you the pioneer or the only one to supply a product or service? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to reason long and hard where your business is going to position itself. You can go and see this website and get more info with reference to putting your Country Club business online.
Sales Strategy
How are you going to get sales for your Country Club business in the first place and how are you going to boost or sustain sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your budding customers and know the answers to likely questions they will ask you. How are you going to construct a rapport with your customers to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Country Club business proposal to assist you.
Management Summary
Management Team
Who are the major players in your company?
Country Club Organizational Structure
What is the structure of your business - who is in charge of every division inside your organization?
Personnel Plan
This ought to be a record of every person in your business, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to change in the future or not.
Country Club Financial Plan
Will you deliver all your own funding or will it be a fusion of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Country Club Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Country Club Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Country Club Cash Flow
You should have tables and charts to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should consist of all your critical information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Country Club Business?
Country Club Business Plan Page 1 | Country Club Business Plan Page 2
Useful Country Club Resources
Country Club Marketing Plan | Country Club Equipment | Country Club Online
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