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Strategy and Implementation Summary
What is your universal strategy to make your business a success and how will you achieve this?
Craft Gallery Marketing Strategy
What are the tangible ways you are going to use in order to promote your Craft Gallery business to your existing and impending customers. You can as well add the overheads involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can target your clients better. For instance if you are using Pay Per Click as a structure to target Craft Gallery customers you possibly will employ long tail keyword search phrases rather than succinct generic words. This should diminish your Pay Per Click outlay as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Craft Gallery Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the sound out regarding your products and services to your possible clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competition that you can exploit to your advantage? Are you able to keep your outlay lower than your competitors so that you are at all times the cheapest? Do you have a premier site? Are you the originator or the only one to provide a service or product? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to consider long and hard where your business is going to position itself. You can visit this website and get more information concerning putting your Craft Gallery business online.
Sales Strategy
How are you going to pick up sales for your Craft Gallery business in the first place and how are you going to build up or maintain sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your possible clients and know the answers to likely questions they will ask you. How are you going to develop a relationship with your patrons to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Craft Gallery business proposal to assist you.
Management Summary
Management Team
Who are the focal players in your business?
Craft Gallery Organizational Structure
What is the hierarchy of your company - who is the manager of each department within your business?
Personnel Plan
This ought to be a register of every person in your company, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to alter in the future or not.
Craft Gallery Financial Plan
Will you bring all your own funding or will it be a combination of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Craft Gallery Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Craft Gallery Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Craft Gallery Cash Flow
You should have charts and tables to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to add in all your important info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Craft Gallery Business?
Craft Gallery Business Plan Page 1 | Craft Gallery Business Plan Page 2
Useful Craft Gallery Resources
Craft Gallery Marketing Plan | Craft Gallery Equipment | Craft Gallery Online
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