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Strategy and Implementation Summary
What is your common approach to make your business a success and how will you attain this?
Culinary Institute Marketing Strategy
What are the actual ways you are going to employ in order to promote your Culinary Institute business to your present and would-be customers. You can furthermore add the overheads involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can target your clients better. For example if you are using Pay Per Click as a way to target Culinary Institute customers you may perhaps employ long tail keyword search phrases preferably than short generic words. This ought to shrink your Pay Per Click expenditure as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Culinary Institute Pricing Strategy
What stratagem did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the sound out regarding your services and products to your would-be patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your opposition that you can exploit to your benefit? Are you capable of keeping your expenses lower than your competitors so that you are constantly the cheapest? Do you have a superlative position? Are you the original or the only one to provide a product or service? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to deliberate long and hard where your company is going to position itself. You can pay a visit to this website and get more info concerning putting your Culinary Institute business online.
Sales Strategy
How are you going to acquire sales for your Culinary Institute business in the first place and how are you going to boost or sustain sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to make a connection with your clients to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Culinary Institute business proposal to assist you.
Management Summary
Management Team
Who are the central players in your company?
Culinary Institute Organizational Structure
What is the hierarchy of your business - who is in charge of every division within your company?
Personnel Plan
This should be a listing of every person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to change in the future or not.
Culinary Institute Financial Plan
Will you bring all your own funding or will it be an assortment of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Culinary Institute Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Culinary Institute Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Culinary Institute Cash Flow
You ought to have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to bring in all your critical information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Culinary Institute Business?
Culinary Institute Business Plan Page 1 | Culinary Institute Business Plan Page 2
Useful Culinary Institute Resources
Culinary Institute Marketing Plan | Culinary Institute Equipment | Culinary Institute Online
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