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Strategy and Implementation Summary
What is your general approach to make your business a success and how will you complete this?
Culinary School Marketing Strategy
What are the definite methods you are going to draw on in order to market your Culinary School business to your existing and would-be customers. You can furthermore add the costs involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your customers better. For instance if you are using Pay Per Click as a structure to target Culinary School patrons you may well draw on long tail keyword search phrases preferably than succinct generic words. This ought to reduce your PPC overheads as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Culinary School Pricing Strategy
What stratagem did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out regarding your services and products to your potential clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competitors that you can exploit to your gain? Are you able to keep your expenditure lower than your competition so that you are always the cheapest? Do you have a premier locality? Are you the originator or the only one to provide a product or service? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to deliberate long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information in relation to putting your Culinary School business online.
Sales Strategy
How are you going to get sales for your Culinary School business in the first place and how are you going to intensify or preserve sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your budding customers and know the answers to likely questions they will ask you. How are you going to make an association with your customers to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Culinary School business proposal to assist you.
Management Summary
Management Team
Who are the core protagonists in your business?
Culinary School Organizational Structure
What is the structure of your company - who is in charge of every division in your company?
Personnel Plan
This should be a roll of everyone in your business, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to alter in the future or not.
Culinary School Financial Plan
Will you supply all your own funding or will it be a mixture of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Culinary School Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Culinary School Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Culinary School Cash Flow
You ought to have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to contain all your essential information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Culinary School Business?
Culinary School Business Plan Page 1 | Culinary School Business Plan Page 2
Useful Culinary School Resources
Culinary School Marketing Plan | Culinary School Equipment | Culinary School Online
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