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Strategy and Implementation Summary
What is your general stratagem to make your business a success and how will you go about this?
Curio Retail Marketing Strategy
What are the authentic ways you are going to employ in order to market your Curio Retail business to your existing and would-be customers. You can in addition add the expenses involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can target your customers better. For instance if you are using Pay Per Click as a system to go for Curio Retail clients you may well draw on long tail keyword search phrases preferably than short generic words. This should lower your PPC expenditure as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Curio Retail Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the sound out as regards your services and products to your possible patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competitors that you can exploit to your gain? Are you capable of keeping your costs lower than your opposition so that you are constantly the cheapest? Do you have a premier site? Are you the pioneer or the only one to provide a product or service? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to contemplate long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information about putting your Curio Retail business online.
Sales Strategy
How are you going to pick up sales for your Curio Retail business in the first place and how are you going to build up or sustain sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your would-be patrons and know the answers to likely questions they will ask you. How are you going to foster an affiliation with your clients to get future sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Curio Retail business proposal to assist you.
Management Summary
Management Team
Who are the foremost protagonists in your business?
Curio Retail Organizational Structure
What is the hierarchy of your company - who is in charge of every division within your organization?
Personnel Plan
This should be a record of everybody in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to alter in the future or not.
Curio Retail Financial Plan
Will you bring all your own funding or will it be a blend of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Curio Retail Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Curio Retail Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Curio Retail Cash Flow
You should have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to involve all your key info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Curio Retail Business?
Curio Retail Business Plan Page 1 | Curio Retail Business Plan Page 2
Useful Curio Retail Resources
Curio Retail Marketing Plan | Curio Retail Equipment | Curio Retail Online
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