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Strategy and Implementation Summary
What is your general line of attack to make your business a winner and how will you achieve this?
Curio Shop Marketing Strategy
What are the actual ways you are going to employ in order to market your Curio Shop business to your existing and prospective patrons. You can additionally add the expenses involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your clients better. For example if you are using PPC as a procedure to target Curio Shop customers you may use long tail keyword search phrases considerably than succinct generic words. This should cut down your PPC expenses as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Curio Shop Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the sound out about your products and services to your potential patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your opposition that you can exploit to your benefit? Are you capable of keeping your expenses lower than your competitors so that you are continually the cheapest? Do you have a prime site? Are you the originator or the only one to provide a product or service? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to think long and hard where your company is going to position itself. You can pay a visit to this website and get more info with reference to putting your Curio Shop business online.
Sales Strategy
How are you going to acquire sales for your Curio Shop business in the first place and how are you going to increase or uphold sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your budding patrons and know the answers to likely questions they will ask you. How are you going to shape a relationship with your patrons to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Curio Shop business proposal to assist you.
Management Summary
Management Team
Who are the key players in your business?
Curio Shop Organizational Structure
What is the structure of your business - who is in charge of each department inside your company?
Personnel Plan
This should be a directory of everybody in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to change in the future or not.
Curio Shop Financial Plan
Will you deliver all your own funding or will it be a fusion of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Curio Shop Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Curio Shop Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Curio Shop Cash Flow
You ought to have tables and charts to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to consist of all your critical information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Curio Shop Business?
Curio Shop Business Plan Page 1 | Curio Shop Business Plan Page 2
Useful Curio Shop Resources
Curio Shop Marketing Plan | Curio Shop Equipment | Curio Shop Online
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