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Strategy and Implementation Summary
What is your common line of attack to make your business a winner and how will you go about this?
Curio Store Marketing Strategy
What are the concrete methods you are going to use in order to market your Curio Store business to your present and impending clients. You can as well add the costs involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can seek out your customers better. For instance if you are using Pay Per Click as a procedure to target Curio Store patrons you may employ long tail keyword search phrases considerably than succinct generic words. This ought to drive down your PPC outlay as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Curio Store Pricing Strategy
What stratagem did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the sound out as regards your services and products to your possible patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivals that you can exploit to your benefit? Are you able to keep your costs lower than your competition so that you are constantly the cheapest? Do you have a prime locality? Are you the original or the only one to provide a service or product? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to think long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info with reference to putting your Curio Store business online.
Sales Strategy
How are you going to get sales for your Curio Store business in the first place and how are you going to boost or maintain sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your possible clients and know the answers to likely questions they will ask you. How are you going to build up a connection with your customers to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Curio Store business proposal to assist you.
Management Summary
Management Team
Who are the major protagonists in your company?
Curio Store Organizational Structure
What is the structure of your business - who is in charge of each division in your business?
Personnel Plan
This should be a list of each person in your business, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to change in the future or not.
Curio Store Financial Plan
Will you provide all your own funding or will it be a blend of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Curio Store Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Curio Store Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Curio Store Cash Flow
You should have tables and charts to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should include all your crucial information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Curio Store Business?
Curio Store Business Plan Page 1 | Curio Store Business Plan Page 2
Useful Curio Store Resources
Curio Store Marketing Plan | Curio Store Equipment | Curio Store Online
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