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Strategy and Implementation Summary
What is your common strategy to make your business a winner and how will you attain this?
Currency Exchange Marketing Strategy
What are the tangible ways you are going to use in order to market your Currency Exchange business to your present and probable clients. You can also add the overheads involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can target your customers better. For example if you are using PPC as a technique to go for Currency Exchange patrons you may perhaps draw on long tail keyword search phrases rather than short generic words. This should reduce your Pay Per Click outlay as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Currency Exchange Pricing Strategy
What policy did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the word out about your products and services to your potential customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competitors that you can exploit to your gain? Are you capable of keeping your outlay lower than your competition so that you are always the cheapest? Do you have a superlative location? Are you the first or the only one to supply a product or service? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to contemplate long and hard where your business is going to position itself. You can visit this website and get more information on the subject of putting your Currency Exchange business online.
Sales Strategy
How are you going to get sales for your Currency Exchange business in the first place and how are you going to boost or maintain sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your possible patrons and know the answers to likely questions they will ask you. How are you going to foster a bond with your clients to get future sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Currency Exchange business proposal to assist you.
Management Summary
Management Team
Who are the main players in your business?
Currency Exchange Organizational Structure
What is the hierarchy of your company - who is the manager of every department inside your organization?
Personnel Plan
This should be a register of everybody in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to alter in the future or not.
Currency Exchange Financial Plan
Will you supply all your own funding or will it be a mixture of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Currency Exchange Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Currency Exchange Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Currency Exchange Cash Flow
You ought to have charts and tables to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to incorporate all your chief information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Currency Exchange Business?
Currency Exchange Business Plan Page 1 | Currency Exchange Business Plan Page 2
Useful Currency Exchange Resources
Currency Exchange Marketing Plan | Currency Exchange Equipment | Currency Exchange Online
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