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Strategy and Implementation Summary
What is your general approach to make your business a success and how will you attain this?
Curtains and Soft Furnishings Retailer Marketing Strategy
What are the definite methods you are going to draw on in order to promote your Curtains and Soft Furnishings Retailer business to your present and probable clients. You can additionally add the overheads involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your patrons better. For instance if you are using Pay Per Click as a way to go for Curtains and Soft Furnishings Retailer clients you may employ long tail keyword search phrases rather than succinct generic words. This should trim down your PPC outlay as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Curtains and Soft Furnishings Retailer Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the sound out concerning your products and services to your likely customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competitors that you can exploit to your gain? Are you able to keep your costs lower than your competition so that you are constantly the cheapest? Do you have a first-rate site? Are you the first or the only one to supply a service or product? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to think long and hard where your company is going to position itself. You can pay a visit to this website and get more information in relation to putting your Curtains and Soft Furnishings Retailer business online.
Sales Strategy
How are you going to pick up sales for your Curtains and Soft Furnishings Retailer business in the first place and how are you going to boost or preserve sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your likely clients and know the answers to likely questions they will ask you. How are you going to build up a bond with your clients to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Curtains and Soft Furnishings Retailer business proposal to assist you.
Management Summary
Management Team
Who are the focal protagonists in your company?
Curtains and Soft Furnishings Retailer Organizational Structure
What is the hierarchy of your business - who is in charge of each department inside your company?
Personnel Plan
This ought to be a record of everyone in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to alter in the future or not.
Curtains and Soft Furnishings Retailer Financial Plan
Will you bring all your own funding or will it be a fusion of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Curtains and Soft Furnishings Retailer Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Curtains and Soft Furnishings Retailer Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Curtains and Soft Furnishings Retailer Cash Flow
You ought to have charts and tables to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should incorporate all your necessary info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Curtains and Soft Furnishings Retailer Business?
Curtains and Soft Furnishings Retailer Business Plan Page 1 | Curtains and Soft Furnishings Retailer Business Plan Page 2
Useful Curtains and Soft Furnishings Retailer Resources
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