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Strategy and Implementation Summary
What is your general line of attack to make your business a success and how will you go about this?
Cushion Company Marketing Strategy
What are the concrete ways you are going to employ in order to market your Cushion Company business to your existing and impending clients. You can moreover add the expenditure involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can target your patrons better. For instance if you are using Pay Per Click as a procedure to go for Cushion Company customers you possibly will draw on long tail keyword search phrases rather than short generic words. This should decrease your PPC expenses as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Cushion Company Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the sound out regarding your services and products to your would-be clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competition that you can exploit to your advantage? Are you capable of keeping your costs lower than your competitors so that you are continually the cheapest? Do you have a premier location? Are you the first or the only one to supply a product or service? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to consider long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information in relation to putting your Cushion Company business online.
Sales Strategy
How are you going to get sales for your Cushion Company business in the first place and how are you going to expand or preserve sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your likely customers and know the answers to likely questions they will ask you. How are you going to encourage an association with your clients to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Cushion Company business proposal to assist you.
Management Summary
Management Team
Who are the most important protagonists in your company?
Cushion Company Organizational Structure
What is the structure of your business - who is the manager of every division within your company?
Personnel Plan
This should be a record of each person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to change in the future or not.
Cushion Company Financial Plan
Will you bring in all your own funding or will it be a mixture of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Cushion Company Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Cushion Company Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Cushion Company Cash Flow
You ought to have charts and tables to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should incorporate all your important information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Cushion Company Business?
Cushion Company Business Plan Page 1 | Cushion Company Business Plan Page 2
Useful Cushion Company Resources
Cushion Company Marketing Plan | Cushion Company Equipment | Cushion Company Online
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