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Strategy and Implementation Summary
What is your common strategy to make your business a winner and how will you complete this?
Dance Lesson Marketing Strategy
What are the concrete methods you are going to use in order to promote your Dance Lesson business to your present and prospective patrons. You can as well add the expenditure involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can target your customers better. For example if you are using PPC as a means to go for Dance Lesson customers you possibly will draw on long tail keyword search phrases significantly than short generic words. This ought to drive down your PPC expenditure as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Dance Lesson Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the sound out about your services and products to your likely clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your opposition that you can exploit to your gain? Are you capable of keeping your expenditure lower than your competition so that you are at all times the cheapest? Do you have a superlative locality? Are you the original or the only one to provide a product or service? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can go and see this website and get more info in relation to putting your Dance Lesson business online.
Sales Strategy
How are you going to acquire sales for your Dance Lesson business in the first place and how are you going to expand or uphold sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to encourage an affiliation with your customers to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Dance Lesson business proposal to assist you.
Management Summary
Management Team
Who are the key protagonists in your business?
Dance Lesson Organizational Structure
What is the hierarchy of your business - who is the manager of every division within your organization?
Personnel Plan
This should be a directory of every person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to change in the future or not.
Dance Lesson Financial Plan
Will you contribute all your own funding or will it be a combination of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Dance Lesson Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Dance Lesson Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Dance Lesson Cash Flow
You should have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should contain all your vital information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Dance Lesson Business?
Dance Lesson Business Plan Page 1 | Dance Lesson Business Plan Page 2
Useful Dance Lesson Resources
Dance Lesson Marketing Plan | Dance Lesson Equipment | Dance Lesson Online
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