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Strategy and Implementation Summary
What is your common line of attack to make your business a success and how will you complete this?
Dolly Store Marketing Strategy
What are the definite ways you are going to exercise in order to market your Dolly Store business to your existing and would-be clients. You can what's more add the costs involved in doing this and strategies involved in lowering your marketing expenditure and how your marketing strategy can target your patrons better. For instance if you are using PPC as a approach to go for Dolly Store customers you possibly will use long tail keyword search phrases to a certain extent than succinct generic words. This should cut down your PPC overheads as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Dolly Store Pricing Strategy
What stratagem did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the sound out concerning your services and products to your would-be customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your opposition that you can exploit to your gain? Are you capable of keeping your expenditure lower than your competition so that you are constantly the cheapest? Do you have a first-rate place? Are you the original or the only one to supply a service or product? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to consider long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information with reference to putting your Dolly Store business online.
Sales Strategy
How are you going to pick up sales for your Dolly Store business in the first place and how are you going to grow or sustain sales as time goes on? How much is every sale going to cost you? Make definite you know what questions to ask of your budding clients and know the answers to likely questions they will ask you. How are you going to create an affiliation with your clients to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Dolly Store business proposal to assist you.
Management Summary
Management Team
Who are the central protagonists in your business?
Dolly Store Organizational Structure
What is the hierarchy of your business - who is the manager of each department in your organization?
Personnel Plan
This ought to be a directory of everyone in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to alter in the future or not.
Dolly Store Financial Plan
Will you provide all your own funding or will it be a mixture of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Dolly Store Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Dolly Store Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Dolly Store Cash Flow
You should have tables and charts to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should involve all your chief information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Dolly Store Business?
Dolly Store Business Plan Page 1 | Dolly Store Business Plan Page 2
Useful Dolly Store Resources
Dolly Store Marketing Plan | Dolly Store Equipment | Dolly Store Online
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