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Strategy and Implementation Summary
What is your common line of attack to make your business a success and how will you achieve this?
Driving Instructor Marketing Strategy
What are the definite methods you are going to use in order to promote your Driving Instructor business to your existing and prospective clients. You can as well add the costs involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can seek out your patrons better. For instance if you are using PPC as a technique to target Driving Instructor customers you could employ long tail keyword search phrases to a certain extent than succinct generic words. This should bring down your PPC costs as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Driving Instructor Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the word out about your services and products to your would-be clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivals that you can exploit to your benefit? Are you able to keep your costs lower than your competition so that you are always the cheapest? Do you have a premier location? Are you the first or the only one to supply a product or service? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to deliberate long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information concerning putting your Driving Instructor business online.
Sales Strategy
How are you going to generate sales for your Driving Instructor business in the first place and how are you going to build up or preserve sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your potential clients and know the answers to likely questions they will ask you. How are you going to shape a relationship with your patrons to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Driving Instructor business proposal to assist you.
Management Summary
Management Team
Who are the central protagonists in your business?
Driving Instructor Organizational Structure
What is the structure of your company - who is the manager of each department in your business?
Personnel Plan
This ought to be a record of each person in your business, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to change in the future or not.
Driving Instructor Financial Plan
Will you bring in all your own funding or will it be a fusion of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Driving Instructor Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Driving Instructor Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Driving Instructor Cash Flow
You ought to have charts and tables to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to add in all your crucial info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Driving Instructor Business?
Driving Instructor Business Plan Page 1 | Driving Instructor Business Plan Page 2
Useful Driving Instructor Resources
Driving Instructor Marketing Plan | Driving Instructor Equipment | Driving Instructor Online
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