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Strategy and Implementation Summary
What is your universal approach to make your business a winner and how will you attain this?
Driving School Marketing Strategy
What are the authentic methods you are going to draw on in order to market your Driving School business to your existing and potential customers. You can in addition add the expenses involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can target your patrons better. For instance if you are using Pay Per Click as a technique to go for Driving School customers you might employ long tail keyword search phrases to a certain extent than short generic words. This ought to decrease your PPC expenditure as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Driving School Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the sound out regarding your products and services to your would-be customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivals that you can exploit to your gain? Are you able to keep your expenses lower than your rivals so that you are continuously the cheapest? Do you have a prime site? Are you the original or the only one to provide a service or product? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to think long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information in relation to putting your Driving School business online.
Sales Strategy
How are you going to generate sales for your Driving School business in the first place and how are you going to intensify or sustain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your prospective patrons and know the answers to likely questions they will ask you. How are you going to shape a connection with your clients to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Driving School business proposal to assist you.
Management Summary
Management Team
Who are the chief players in your business?
Driving School Organizational Structure
What is the hierarchy of your company - who is the manager of every department in your company?
Personnel Plan
This should be a listing of everyone in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to alter in the future or not.
Driving School Financial Plan
Will you deliver all your own funding or will it be a blend of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Driving School Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Driving School Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Driving School Cash Flow
You ought to have charts and tables to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should include all your essential info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Driving School Business?
Driving School Business Plan Page 1 | Driving School Business Plan Page 2
Useful Driving School Resources
Driving School Marketing Plan | Driving School Equipment | Driving School Online
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