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Strategy and Implementation Summary
What is your general line of attack to make your business a success and how will you go about this?
e-commerce Marketing Strategy
What are the concrete methods you are going to employ in order to market your e-commerce business to your existing and probable clients. You can in addition add the costs involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your customers better. For instance if you are using Pay Per Click as a way to target e-commerce patrons you may use long tail keyword search phrases preferably than succinct generic words. This should cut down your PPC overheads as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
e-commerce Pricing Strategy
What policy did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the sound out about your products and services to your possible patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivals that you can exploit to your benefit? Are you able to keep your expenditure lower than your rivals so that you are continuously the cheapest? Do you have a premier location? Are you the pioneer or the only one to supply a product or service? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to reason long and hard where your business is going to position itself. You can pay a quick visit to this website and get more info concerning putting your e-commerce business online.
Sales Strategy
How are you going to pick up sales for your e-commerce business in the first place and how are you going to build up or uphold sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your would-be patrons and know the answers to likely questions they will ask you. How are you going to shape an association with your patrons to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample e-commerce business proposal to assist you.
Management Summary
Management Team
Who are the major protagonists in your business?
e-commerce Organizational Structure
What is the structure of your business - who is in charge of each division within your company?
Personnel Plan
This ought to be a directory of everyone in your business, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to change in the future or not.
e-commerce Financial Plan
Will you bring in all your own funding or will it be a mix of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
e-commerce Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
e-commerce Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
e-commerce Cash Flow
You ought to have tables and charts to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should consist of all your necessary information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your e-commerce Business?
e-commerce Business Plan Page 1 | e-commerce Business Plan Page 2
Useful e-commerce Resources
e-commerce Marketing Plan | e-commerce Equipment | e-commerce Online
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