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Strategy and Implementation Summary
What is your general approach to make your business a winner and how will you realize this?
E-Commerce Service Marketing Strategy
What are the real methods you are going to employ in order to market your E-Commerce Service business to your existing and likely patrons. You can what's more add the costs involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can seek out your customers better. For instance if you are using PPC as a method to target E-Commerce Service patrons you may well employ long tail keyword search phrases rather than succinct generic words. This ought to reduce your Pay Per Click expenses as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
E-Commerce Service Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the word out concerning your services and products to your likely clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivals that you can exploit to your benefit? Are you able to keep your overheads lower than your opposition so that you are always the cheapest? Do you have a superior locality? Are you the first or the only one to provide a product or service? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to think long and hard where your business is going to position itself. You can visit this website and get more information on the subject of putting your E-Commerce Service business online.
Sales Strategy
How are you going to acquire sales for your E-Commerce Service business in the first place and how are you going to grow or preserve sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your likely patrons and know the answers to likely questions they will ask you. How are you going to foster a bond with your customers to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample E-Commerce Service business proposal to assist you.
Management Summary
Management Team
Who are the central players in your business?
E-Commerce Service Organizational Structure
What is the structure of your business - who is in charge of every department in your business?
Personnel Plan
This ought to be a listing of everyone in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to alter in the future or not.
E-Commerce Service Financial Plan
Will you provide all your own funding or will it be a fusion of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
E-Commerce Service Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
E-Commerce Service Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
E-Commerce Service Cash Flow
You should have tables and charts to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to involve all your central information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your E-Commerce Service Business?
E-Commerce Service Business Plan Page 1 | E-Commerce Service Business Plan Page 2
Useful E-Commerce Service Resources
E-Commerce Service Marketing Plan | E-Commerce Service Equipment | E-Commerce Service Online
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