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Strategy and Implementation Summary
What is your universal strategy to make your business a success and how will you complete this?
ecommerce Marketing Strategy
What are the authentic methods you are going to use in order to promote your ecommerce business to your present and would-be patrons. You can additionally add the costs involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can target your customers better. For example if you are using Pay Per Click as a technique to target ecommerce clients you could draw on long tail keyword search phrases rather than short generic words. This ought to condense your Pay Per Click expenditure as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
ecommerce Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the word out as regards your services and products to your potential clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivals that you can exploit to your gain? Are you capable of keeping your costs lower than your rivals so that you are continuously the cheapest? Do you have a first-class location? Are you the originator or the only one to provide a service or product? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to consider long and hard where your business is going to position itself. You can visit this website and get more info about putting your ecommerce business online.
Sales Strategy
How are you going to generate sales for your ecommerce business in the first place and how are you going to boost or sustain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your budding clients and know the answers to likely questions they will ask you. How are you going to create an affiliation with your customers to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample ecommerce business proposal to assist you.
Management Summary
Management Team
Who are the central players in your company?
ecommerce Organizational Structure
What is the structure of your business - who is in charge of each department within your organization?
Personnel Plan
This should be a list of everybody in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to alter in the future or not.
ecommerce Financial Plan
Will you bring all your own funding or will it be a mixture of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
ecommerce Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
ecommerce Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
ecommerce Cash Flow
You ought to have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to contain all your key info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your ecommerce Business?
ecommerce Business Plan Page 1 | ecommerce Business Plan Page 2
Useful ecommerce Resources
ecommerce Marketing Plan | ecommerce Equipment | ecommerce Online
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