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Strategy and Implementation Summary
What is your common strategy to make your business a success and how will you realize this?
Elder Care Marketing Strategy
What are the actual ways you are going to exercise in order to market your Elder Care business to your present and probable customers. You can additionally add the overheads involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can target your customers better. For instance if you are using Pay Per Click as a means to go for Elder Care patrons you may well employ long tail keyword search phrases considerably than short generic words. This ought to drive down your Pay Per Click outlay as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Elder Care Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the sound out as regards your products and services to your possible patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivals that you can exploit to your advantage? Are you able to keep your expenditure lower than your competition so that you are at all times the cheapest? Do you have a superlative place? Are you the originator or the only one to supply a product or service? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to think long and hard where your company is going to position itself. You can pay a visit to this website and get more information on the subject of putting your Elder Care business online.
Sales Strategy
How are you going to generate sales for your Elder Care business in the first place and how are you going to expand or preserve sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your prospective customers and know the answers to likely questions they will ask you. How are you going to develop a rapport with your clients to get future sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Elder Care business proposal to assist you.
Management Summary
Management Team
Who are the main protagonists in your company?
Elder Care Organizational Structure
What is the structure of your business - who is in charge of every division within your company?
Personnel Plan
This should be a list of every person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to alter in the future or not.
Elder Care Financial Plan
Will you provide all your own funding or will it be a mixture of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Elder Care Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Elder Care Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Elder Care Cash Flow
You ought to have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should include all your necessary info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Elder Care Business?
Elder Care Business Plan Page 1 | Elder Care Business Plan Page 2
Useful Elder Care Resources
Elder Care Marketing Plan | Elder Care Equipment | Elder Care Online
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