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Strategy and Implementation Summary
What is your common stratagem to make your business a success and how will you achieve this?
Elderly Care Service Marketing Strategy
What are the definite ways you are going to draw on in order to promote your Elderly Care Service business to your present and likely patrons. You can additionally add the costs involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your patrons better. For instance if you are using PPC as a way to target Elderly Care Service customers you could draw on long tail keyword search phrases preferably than succinct generic words. This ought to bring down your Pay Per Click expenditure as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Elderly Care Service Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the word out regarding your products and services to your potential customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your opposition that you can exploit to your advantage? Are you able to keep your costs lower than your rivalry so that you are at all times the cheapest? Do you have a first-rate location? Are you the originator or the only one to provide a product or service? Are you able to stay ahead of the competition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to deliberate long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information with reference to putting your Elderly Care Service business online.
Sales Strategy
How are you going to acquire sales for your Elderly Care Service business in the first place and how are you going to intensify or maintain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your possible patrons and know the answers to likely questions they will ask you. How are you going to construct an affiliation with your patrons to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Elderly Care Service business proposal to assist you.
Management Summary
Management Team
Who are the chief protagonists in your company?
Elderly Care Service Organizational Structure
What is the structure of your company - who is in charge of each division in your business?
Personnel Plan
This ought to be a listing of everyone in your business, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not.
Elderly Care Service Financial Plan
Will you deliver all your own funding or will it be a blend of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Elderly Care Service Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Elderly Care Service Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Elderly Care Service Cash Flow
You should have charts and tables to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should take account of all your essential info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Elderly Care Service Business?
Elderly Care Service Business Plan Page 1 | Elderly Care Service Business Plan Page 2
Useful Elderly Care Service Resources
Elderly Care Service Marketing Plan | Elderly Care Service Equipment | Elderly Care Service Online
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