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Strategy and Implementation Summary
What is your universal approach to make your business a winner and how will you go about this?
Elderly Group Home Marketing Strategy
What are the real methods you are going to draw on in order to promote your Elderly Group Home business to your existing and probable customers. You can as well add the overheads involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can target your clients better. For example if you are using PPC as a structure to target Elderly Group Home patrons you might draw on long tail keyword search phrases to a certain extent than short generic words. This ought to cut down your Pay Per Click expenses as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Elderly Group Home Pricing Strategy
What policy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the word out regarding your services and products to your likely clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competition that you can exploit to your gain? Are you able to keep your costs lower than your rivals so that you are at all times the cheapest? Do you have a superior position? Are you the pioneer or the only one to provide a product or service? Are you able to stay in front of the rivalry and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information concerning putting your Elderly Group Home business online.
Sales Strategy
How are you going to get sales for your Elderly Group Home business in the first place and how are you going to intensify or maintain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your potential clients and know the answers to likely questions they will ask you. How are you going to shape an association with your customers to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Elderly Group Home business proposal to assist you.
Management Summary
Management Team
Who are the focal players in your business?
Elderly Group Home Organizational Structure
What is the structure of your business - who is in charge of every department within your company?
Personnel Plan
This ought to be a record of each person in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to alter in the future or not.
Elderly Group Home Financial Plan
Will you supply all your own funding or will it be a mix of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Elderly Group Home Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Elderly Group Home Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Elderly Group Home Cash Flow
You ought to have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should contain all your fundamental information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Elderly Group Home Business?
Elderly Group Home Business Plan Page 1 | Elderly Group Home Business Plan Page 2
Useful Elderly Group Home Resources
Elderly Group Home Marketing Plan | Elderly Group Home Equipment | Elderly Group Home Online
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