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Strategy and Implementation Summary
What is your general stratagem to make your business a winner and how will you attain this?
Electronic Publishing Marketing Strategy
What are the actual ways you are going to employ in order to market your Electronic Publishing business to your present and impending clients. You can moreover add the costs involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your patrons better. For instance if you are using Pay Per Click as a method to target Electronic Publishing customers you may well employ long tail keyword search phrases significantly than short generic words. This ought to diminish your PPC costs as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Electronic Publishing Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the word out concerning your products and services to your likely clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competition that you can exploit to your advantage? Are you capable of keeping your overheads lower than your competitors so that you are always the cheapest? Do you have a superlative site? Are you the pioneer or the only one to provide a product or service? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to deliberate long and hard where your business is going to position itself. You can visit this website and get more info regarding putting your Electronic Publishing business online.
Sales Strategy
How are you going to pick up sales for your Electronic Publishing business in the first place and how are you going to intensify or maintain sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your budding clients and know the answers to likely questions they will ask you. How are you going to make an association with your patrons to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Electronic Publishing business proposal to assist you.
Management Summary
Management Team
Who are the foremost players in your business?
Electronic Publishing Organizational Structure
What is the structure of your company - who is in charge of every department in your company?
Personnel Plan
This should be a list of every person in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to alter in the future or not.
Electronic Publishing Financial Plan
Will you supply all your own funding or will it be an assortment of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Electronic Publishing Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Electronic Publishing Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Electronic Publishing Cash Flow
You ought to have tables and charts to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should contain all your fundamental information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Electronic Publishing Business?
Electronic Publishing Business Plan Page 1 | Electronic Publishing Business Plan Page 2
Useful Electronic Publishing Resources
Electronic Publishing Marketing Plan | Electronic Publishing Equipment | Electronic Publishing Online
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