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Strategy and Implementation Summary
What is your universal line of attack to make your business a success and how will you go about this?
Energy Conservation Service Marketing Strategy
What are the genuine ways you are going to employ in order to market your Energy Conservation Service business to your existing and prospective patrons. You can as well add the outlay involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your customers better. For instance if you are using PPC as a technique to target Energy Conservation Service clients you may draw on long tail keyword search phrases significantly than succinct generic words. This ought to cut down your Pay Per Click expenditure as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Energy Conservation Service Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the word out regarding your products and services to your possible patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competition that you can exploit to your benefit? Are you capable of keeping your outlay lower than your opposition so that you are constantly the cheapest? Do you have a first-class place? Are you the originator or the only one to provide a service or product? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to consider long and hard where your business is going to position itself. You can visit this website and get more information with reference to putting your Energy Conservation Service business online.
Sales Strategy
How are you going to generate sales for your Energy Conservation Service business in the first place and how are you going to grow or sustain sales as time goes on? How much is every sale going to cost you? Make definite you know what questions to ask of your potential patrons and know the answers to likely questions they will ask you. How are you going to make an association with your patrons to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Energy Conservation Service business proposal to assist you.
Management Summary
Management Team
Who are the major players in your company?
Energy Conservation Service Organizational Structure
What is the structure of your company - who is in charge of every division within your company?
Personnel Plan
This ought to be a register of everyone in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not.
Energy Conservation Service Financial Plan
Will you provide all your own funding or will it be a mix of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Energy Conservation Service Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Energy Conservation Service Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Energy Conservation Service Cash Flow
You should have tables and charts to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to embrace all your chief information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Energy Conservation Service Business?
Energy Conservation Service Business Plan Page 1 | Energy Conservation Service Business Plan Page 2
Useful Energy Conservation Service Resources
Energy Conservation Service Marketing Plan | Energy Conservation Service Equipment | Energy Conservation Service Online
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