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Strategy and Implementation Summary
What is your general stratagem to make your business a winner and how will you realize this?
Energy Conversation Marketing Strategy
What are the real ways you are going to use in order to promote your Energy Conversation business to your existing and likely customers. You can additionally add the expenditure involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can seek out your clients better. For example if you are using PPC as a approach to target Energy Conversation patrons you may perhaps employ long tail keyword search phrases rather than short generic words. This should lessen your PPC overheads as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Energy Conversation Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the sound out regarding your services and products to your likely clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivalry that you can exploit to your benefit? Are you capable of keeping your expenditure lower than your opposition so that you are continuously the cheapest? Do you have a superior locality? Are you the first or the only one to provide a product or service? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to consider long and hard where your business is going to position itself. You can pay a visit to this website and get more information regarding putting your Energy Conversation business online.
Sales Strategy
How are you going to generate sales for your Energy Conversation business in the first place and how are you going to increase or preserve sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your prospective patrons and know the answers to likely questions they will ask you. How are you going to construct a rapport with your patrons to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Energy Conversation business proposal to assist you.
Management Summary
Management Team
Who are the central players in your company?
Energy Conversation Organizational Structure
What is the hierarchy of your company - who is the manager of every department inside your company?
Personnel Plan
This should be a directory of every person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to alter in the future or not.
Energy Conversation Financial Plan
Will you deliver all your own funding or will it be a mix of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Energy Conversation Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Energy Conversation Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Energy Conversation Cash Flow
You should have charts and tables to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should bring in all your chief info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Energy Conversation Business?
Energy Conversation Business Plan Page 1 | Energy Conversation Business Plan Page 2
Useful Energy Conversation Resources
Energy Conversation Marketing Plan | Energy Conversation Equipment | Energy Conversation Online
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