 |
 |
|
|
 |
Strategy and Implementation Summary
What is your general strategy to make your business a success and how will you go about this?
Engineering Consulting Marketing Strategy
What are the tangible methods you are going to draw on in order to market your Engineering Consulting business to your existing and would-be patrons. You can furthermore add the outlay involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can target your clients better. For example if you are using PPC as a means to go for Engineering Consulting customers you may perhaps employ long tail keyword search phrases significantly than succinct generic words. This ought to cut down your PPC expenditure as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Engineering Consulting Pricing Strategy
What policy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the sound out as regards your services and products to your would-be customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competitors that you can exploit to your advantage? Are you able to keep your expenses lower than your competition so that you are constantly the cheapest? Do you have a first-rate place? Are you the original or the only one to supply a service or product? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to contemplate long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information as regards putting your Engineering Consulting business online.
Sales Strategy
How are you going to acquire sales for your Engineering Consulting business in the first place and how are you going to grow or preserve sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your potential clients and know the answers to likely questions they will ask you. How are you going to put together a bond with your customers to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Engineering Consulting business proposal to assist you.
Management Summary
Management Team
Who are the key players in your business?
Engineering Consulting Organizational Structure
What is the hierarchy of your business - who is in charge of every division inside your business?
Personnel Plan
This ought to be a directory of every person in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to alter in the future or not.
Engineering Consulting Financial Plan
Will you supply all your own funding or will it be a mix of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Engineering Consulting Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Engineering Consulting Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Engineering Consulting Cash Flow
You should have charts and tables to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should involve all your important information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Engineering Consulting Business?
Engineering Consulting Business Plan Page 1 | Engineering Consulting Business Plan Page 2
Useful Engineering Consulting Resources
Engineering Consulting Marketing Plan | Engineering Consulting Equipment | Engineering Consulting Online
Find a different business plan...