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Strategy and Implementation Summary
What is your universal approach to make your business a success and how will you accomplish this?
Engineering Contractor Marketing Strategy
What are the tangible methods you are going to employ in order to market your Engineering Contractor business to your existing and probable customers. You can furthermore add the expenses involved in doing this and strategies involved in lowering your marketing expenditure and how your marketing strategy can target your customers better. For instance if you are using PPC as a method to go for Engineering Contractor patrons you may well draw on long tail keyword search phrases to a certain extent than succinct generic words. This ought to bring down your Pay Per Click expenditure as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Engineering Contractor Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the word out concerning your services and products to your would-be clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competition that you can exploit to your gain? Are you able to keep your costs lower than your rivalry so that you are continuously the cheapest? Do you have a superlative site? Are you the first or the only one to provide a product or service? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to deliberate long and hard where your business is going to position itself. You can go and see this website and get more info on the subject of putting your Engineering Contractor business online.
Sales Strategy
How are you going to pick up sales for your Engineering Contractor business in the first place and how are you going to build up or sustain sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your would-be patrons and know the answers to likely questions they will ask you. How are you going to foster an affiliation with your customers to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Engineering Contractor business proposal to assist you.
Management Summary
Management Team
Who are the focal players in your business?
Engineering Contractor Organizational Structure
What is the structure of your business - who is in charge of each department in your business?
Personnel Plan
This should be a list of everybody in your business, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to change in the future or not.
Engineering Contractor Financial Plan
Will you supply all your own funding or will it be a fusion of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Engineering Contractor Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Engineering Contractor Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Engineering Contractor Cash Flow
You should have charts and tables to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to take account of all your important information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Engineering Contractor Business?
Engineering Contractor Business Plan Page 1 | Engineering Contractor Business Plan Page 2
Useful Engineering Contractor Resources
Engineering Contractor Marketing Plan | Engineering Contractor Equipment | Engineering Contractor Online
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