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Strategy and Implementation Summary
What is your common approach to make your business a winner and how will you achieve this?
English Language Teacher Marketing Strategy
What are the concrete ways you are going to draw on in order to promote your English Language Teacher business to your present and potential customers. You can also add the outlay involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can target your patrons better. For instance if you are using PPC as a strategy to target English Language Teacher patrons you may well draw on long tail keyword search phrases preferably than short generic words. This ought to slash your Pay Per Click outlay as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
English Language Teacher Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the sound out regarding your products and services to your would-be clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competition that you can exploit to your advantage? Are you capable of keeping your costs lower than your opposition so that you are continually the cheapest? Do you have a superlative place? Are you the first or the only one to provide a service or product? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to contemplate long and hard where your business is going to position itself. You can go and see this website and get more info about putting your English Language Teacher business online.
Sales Strategy
How are you going to generate sales for your English Language Teacher business in the first place and how are you going to build up or sustain sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your potential customers and know the answers to likely questions they will ask you. How are you going to make a connection with your customers to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample English Language Teacher business proposal to assist you.
Management Summary
Management Team
Who are the major protagonists in your company?
English Language Teacher Organizational Structure
What is the structure of your company - who is the manager of every department within your business?
Personnel Plan
This should be a directory of every person in your company, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to change in the future or not.
English Language Teacher Financial Plan
Will you contribute all your own funding or will it be a blend of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
English Language Teacher Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
English Language Teacher Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
English Language Teacher Cash Flow
You ought to have charts and tables to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to embrace all your essential info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your English Language Teacher Business?
English Language Teacher Business Plan Page 1 | English Language Teacher Business Plan Page 2
Useful English Language Teacher Resources
English Language Teacher Marketing Plan | English Language Teacher Equipment | English Language Teacher Online
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