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Strategy and Implementation Summary
What is your universal stratagem to make your business a success and how will you accomplish this?
Equipment Leasing Broker Marketing Strategy
What are the authentic methods you are going to employ in order to market your Equipment Leasing Broker business to your existing and likely customers. You can what's more add the costs involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can seek out your customers better. For instance if you are using Pay Per Click as a way to target Equipment Leasing Broker clients you might use long tail keyword search phrases rather than short generic words. This should reduce your Pay Per Click costs as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Equipment Leasing Broker Pricing Strategy
What stratagem did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the word out concerning your products and services to your possible customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your opposition that you can exploit to your advantage? Are you capable of keeping your costs lower than your opposition so that you are continually the cheapest? Do you have a first-rate location? Are you the pioneer or the only one to provide a product or service? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to consider long and hard where your company is going to position itself. You can go and see this website and get more information about putting your Equipment Leasing Broker business online.
Sales Strategy
How are you going to acquire sales for your Equipment Leasing Broker business in the first place and how are you going to intensify or uphold sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your prospective customers and know the answers to likely questions they will ask you. How are you going to build up a bond with your customers to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Equipment Leasing Broker business proposal to assist you.
Management Summary
Management Team
Who are the focal protagonists in your business?
Equipment Leasing Broker Organizational Structure
What is the structure of your company - who is in charge of every division inside your business?
Personnel Plan
This should be a record of everybody in your company, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to alter in the future or not.
Equipment Leasing Broker Financial Plan
Will you supply all your own funding or will it be a blend of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Equipment Leasing Broker Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Equipment Leasing Broker Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Equipment Leasing Broker Cash Flow
You ought to have charts and tables to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to embrace all your important info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Equipment Leasing Broker Business?
Equipment Leasing Broker Business Plan Page 1 | Equipment Leasing Broker Business Plan Page 2
Useful Equipment Leasing Broker Resources
Equipment Leasing Broker Marketing Plan | Equipment Leasing Broker Equipment | Equipment Leasing Broker Online
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