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Strategy and Implementation Summary
What is your general approach to make your business a winner and how will you accomplish this?
Equipment Rental Marketing Strategy
What are the real ways you are going to exercise in order to promote your Equipment Rental business to your present and potential patrons. You can moreover add the expenditure involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can target your customers better. For example if you are using PPC as a means to go for Equipment Rental patrons you might use long tail keyword search phrases considerably than short generic words. This should trim down your Pay Per Click expenses as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Equipment Rental Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the word out concerning your products and services to your likely patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competition that you can exploit to your gain? Are you able to keep your expenditure lower than your rivals so that you are constantly the cheapest? Do you have a first-class locality? Are you the original or the only one to provide a service or product? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to consider long and hard where your company is going to position itself. You can visit this website and get more info with reference to putting your Equipment Rental business online.
Sales Strategy
How are you going to acquire sales for your Equipment Rental business in the first place and how are you going to intensify or sustain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your possible customers and know the answers to likely questions they will ask you. How are you going to construct a relationship with your customers to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Equipment Rental business proposal to assist you.
Management Summary
Management Team
Who are the core players in your company?
Equipment Rental Organizational Structure
What is the hierarchy of your business - who is the manager of every division in your company?
Personnel Plan
This ought to be a register of each person in your company, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to change in the future or not.
Equipment Rental Financial Plan
Will you bring in all your own funding or will it be a combination of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Equipment Rental Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Equipment Rental Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Equipment Rental Cash Flow
You ought to have charts and tables to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should include all your important information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Equipment Rental Business?
Equipment Rental Business Plan Page 1 | Equipment Rental Business Plan Page 2
Useful Equipment Rental Resources
Equipment Rental Marketing Plan | Equipment Rental Equipment | Equipment Rental Online
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