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Strategy and Implementation Summary
What is your universal strategy to make your business a success and how will you achieve this?
Estate Agent Marketing Strategy
What are the actual ways you are going to use in order to market your Estate Agent business to your existing and likely clients. You can moreover add the expenditure involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can seek out your clients better. For instance if you are using PPC as a structure to target Estate Agent customers you may perhaps draw on long tail keyword search phrases preferably than short generic words. This ought to cut down your Pay Per Click expenditure as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Estate Agent Pricing Strategy
What strategy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the sound out about your products and services to your potential patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivals that you can exploit to your gain? Are you able to keep your expenses lower than your rivalry so that you are at all times the cheapest? Do you have a premier place? Are you the first or the only one to provide a service or product? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to contemplate long and hard where your company is going to position itself. You can pay a visit to this website and get more information about putting your Estate Agent business online.
Sales Strategy
How are you going to pick up sales for your Estate Agent business in the first place and how are you going to expand or maintain sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to foster a bond with your clients to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Estate Agent business proposal to assist you.
Management Summary
Management Team
Who are the main protagonists in your company?
Estate Agent Organizational Structure
What is the structure of your company - who is in charge of every department in your business?
Personnel Plan
This ought to be a record of everyone in your company, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to alter in the future or not.
Estate Agent Financial Plan
Will you provide all your own funding or will it be an assortment of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Estate Agent Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Estate Agent Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Estate Agent Cash Flow
You should have tables and charts to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should comprise all your vital information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Estate Agent Business?
Estate Agent Business Plan Page 1 | Estate Agent Business Plan Page 2
Useful Estate Agent Resources
Estate Agent Marketing Plan | Estate Agent Equipment | Estate Agent Online
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