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Strategy and Implementation Summary
What is your common approach to make your business a success and how will you go about this?
Event Organizer Marketing Strategy
What are the concrete methods you are going to use in order to market your Event Organizer business to your present and impending customers. You can moreover add the overheads involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can seek out your patrons better. For instance if you are using PPC as a structure to target Event Organizer customers you may employ long tail keyword search phrases considerably than succinct generic words. This should drive down your PPC expenses as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Event Organizer Pricing Strategy
What stratagem did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the sound out about your services and products to your would-be clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competition that you can exploit to your advantage? Are you able to keep your expenses lower than your rivals so that you are constantly the cheapest? Do you have a premier location? Are you the first or the only one to provide a service or product? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to contemplate long and hard where your business is going to position itself. You can visit this website and get more info as regards putting your Event Organizer business online.
Sales Strategy
How are you going to pick up sales for your Event Organizer business in the first place and how are you going to build up or uphold sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your likely clients and know the answers to likely questions they will ask you. How are you going to encourage a bond with your patrons to get future sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Event Organizer business proposal to assist you.
Management Summary
Management Team
Who are the chief protagonists in your business?
Event Organizer Organizational Structure
What is the hierarchy of your business - who is the manager of each division in your organization?
Personnel Plan
This ought to be a directory of everyone in your business, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not.
Event Organizer Financial Plan
Will you contribute all your own funding or will it be a fusion of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Event Organizer Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Event Organizer Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Event Organizer Cash Flow
You ought to have tables and charts to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should embrace all your necessary info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Event Organizer Business?
Event Organizer Business Plan Page 1 | Event Organizer Business Plan Page 2
Useful Event Organizer Resources
Event Organizer Marketing Plan | Event Organizer Equipment | Event Organizer Online
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